Braved the U.S. leader's aura of social networking site, Myspace from the beginning of the year since the official visit to China, the localization problem has always been of concern to the industry. Prior to EBAY, Google and many other Internet giants in China are experiencing localized obstacles. Lesson. Myspac How will China respond?
Myspace China CEO Luo Chuan has said in an interview, Myspace China will take self-built servers, state-level domain name Myspace.cn China launched the "China brand", a series of cultural consumption consistent with the characteristics of Chinese netizens content for independent innovation lay a solid foundation.
The Chinese road Myspace
Social networking sites are Web2.0 (second-generation Internet technology) on behalf of the most fashionable trends, all of its contents from the user to create, features include personal blog to provide users, groups, photos, videos, music and many other interactions way. In 2005, the News Corp founder Rupert Murdoch to 580 million U.S. dollars of the high price to acquire MySpace, making it the world's most famous social networking sites.
May 2007, MySpace into China. In Murdoch, "Globalization, localization operation" under the guidance of wisdom, MySpace China conducted a series of reforms, including his wife, Wendi Deng Murdoch's China Direct surgeon, and hired former Microsoft's MSN China CEO Luo served as general manager of Sichuan.
Luo took office, before it's main task is to conduct more in-depth "in China."
First of all, the Internet is a cultural product, consistent with the culture of the host country, Luo convinced on this point. Chinese top-level domain registration ". Cn" site marked on the Internet have a "Chinese identity", as the first step in localization.
Luo introduced into all countries in the Myspace, the only use of the host domain name is "Chinese version of Myspace". Luo said: "This means that Myspace China the world's most dynamic Internet market attention. Since it is to be a root in Chinese enterprises, select CN domain name is the strongest signal localized Myspace release."
"Maybe some companies will think that the international domain name '. Com' will be a more international perspective, but in fact, register now '. Com' domain is longer, from the strategic to consider, I think as the election of a refined domain shorter and easier to remember. And, most importantly, we need to CN domain name on the user's affinity for China, this is the land of China to carry out the necessary Internet business. "
Myspace.cn content focus on differentiation
CN domain names in addition to registration, the Chinese version of Myspace to show more and more different with the United States Myspace. "From the perspective of user experience, Myspace.cn and Myspace.com will be between the more and more different. Myspace.cn will be based on the characteristics and needs of Internet users in China, developed a variety of suitable products and services Internet users at the same time meet the growth of the enterprise. "
Luo said, Myspace.cn features more than 60% of inherited Myspace.com series of channels, re-development of features and channels will also be introduced on the line. Will be a localized Mspace ages online communities, including browse, search, invite, mail, blog, favorites, forum, group, event, school, music and other online way of life for Chinese netizens to provide complete personal space.
Luo said: "For example, the first on-line is that for most Chinese users of community products - Forum. This forum to maintain the system for Chinese users accustomed to the owner, such as the scoring system, while ensuring the hair of each forum paste mechanism is easy to realize the interaction between users. "
"Again, music is one of our labels, but Myspace.cn and Myspace.com will be used in different ways to recommend music."
"China Times" Myspace three goals
In the Luo in the eyes, the Chinese Internet market prospects, this is the basis for Myspace.cn continue to grow. "The next few years when the number of Chinese netizens reached 400 million or so, China's Internet will become the mainstream of the world's Internet market." He said.
Faced with such a huge Internet market, Myspace.cn what are the objectives? Luo be reduced to three areas, first as a mainstream social network, building reliable, state-oriented and able to share innovative network; followed by the realization of a user base of growth; the last to maintain enough active users degree, improving the network sticky.
Third-party research data shows that since last year, the social networking Web sites in China have developed very rapidly. Now occupy the largest market share is the QQ space, 51.com and Baidu Space, the parent company of these sites or rely on a lot of popularity, or by virtue of the characteristics of the young group to grasp the trend of development is very rapid.
Luo said: "The 'China Times' Internet more competitive, but more so the more it shows what is the 'China Times'. We have our own strengths and strategies."
Portrait of one of China's Internet growth, that is, CN domain name registrations now has more than seven million, is the world's second-largest country top level domain. Luo believes that the future access to China's international Internet companies and new local Internet companies, will be greater use of CN domain names, whether to adopt the CN domain name will be the touchstone for localization determination.
Recommended links:
Notebook computer REPAIR experience hidden rules
Lean Shipbuilding Theory and Practice in Foreign
Compare Browser Tools
Fireworks MX 2-1 early experience
iPhone screen appears blind users can not touch operation
OGM To MP4
C + + / CLI object OF speculation recorded the Object Layout
Best E-Commerce
Japanese rebirth
MPEG To MOV
Newdev Exe Bad Image Easily Fix It Now
MOD to MPG
"Steal" food reform "Abstract" dishes: Without Thieves lonely farm still in the
No comments:
Post a Comment