Myspace Chinese version of the local survival

Braved the U.S. leader's aura of social networking site, Myspace from the beginning of the year since the official visit to China, the localization problem has always been of concern to the industry. Prior to EBAY, Google and many other Internet giants in China are experiencing localized obstacles. Lesson. Myspac How will China respond?

Myspace China CEO Luo Chuan has said in an interview, Myspace China will take self-built servers, state-level domain name Myspace.cn China launched the "China brand", a series of cultural consumption consistent with the characteristics of Chinese netizens content for independent innovation lay a solid foundation.

The Chinese road Myspace

Social networking sites are Web2.0 (second-generation Internet technology) on behalf of the most fashionable trends, all of its contents from the user to create, features include personal blog to provide users, groups, photos, videos, music and many other interactions way. In 2005, the News Corp founder Rupert Murdoch to 580 million U.S. dollars of the high price to acquire MySpace, making it the world's most famous social networking sites.

May 2007, MySpace into China. In Murdoch, "Globalization, localization operation" under the guidance of wisdom, MySpace China conducted a series of reforms, including his wife, Wendi Deng Murdoch's China Direct surgeon, and hired former Microsoft's MSN China CEO Luo served as general manager of Sichuan.

Luo took office, before it's main task is to conduct more in-depth "in China."

First of all, the Internet is a cultural product, consistent with the culture of the host country, Luo convinced on this point. Chinese top-level domain registration ". Cn" site marked on the Internet have a "Chinese identity", as the first step in localization.

Luo introduced into all countries in the Myspace, the only use of the host domain name is "Chinese version of Myspace". Luo said: "This means that Myspace China the world's most dynamic Internet market attention. Since it is to be a root in Chinese enterprises, select CN domain name is the strongest signal localized Myspace release."

"Maybe some companies will think that the international domain name '. Com' will be a more international perspective, but in fact, register now '. Com' domain is longer, from the strategic to consider, I think as the election of a refined domain shorter and easier to remember. And, most importantly, we need to CN domain name on the user's affinity for China, this is the land of China to carry out the necessary Internet business. "

Myspace.cn content focus on differentiation

CN domain names in addition to registration, the Chinese version of Myspace to show more and more different with the United States Myspace. "From the perspective of user experience, Myspace.cn and Myspace.com will be between the more and more different. Myspace.cn will be based on the characteristics and needs of Internet users in China, developed a variety of suitable products and services Internet users at the same time meet the growth of the enterprise. "

Luo said, Myspace.cn features more than 60% of inherited Myspace.com series of channels, re-development of features and channels will also be introduced on the line. Will be a localized Mspace ages online communities, including browse, search, invite, mail, blog, favorites, forum, group, event, school, music and other online way of life for Chinese netizens to provide complete personal space.

Luo said: "For example, the first on-line is that for most Chinese users of community products - Forum. This forum to maintain the system for Chinese users accustomed to the owner, such as the scoring system, while ensuring the hair of each forum paste mechanism is easy to realize the interaction between users. "

"Again, music is one of our labels, but Myspace.cn and Myspace.com will be used in different ways to recommend music."

"China Times" Myspace three goals

In the Luo in the eyes, the Chinese Internet market prospects, this is the basis for Myspace.cn continue to grow. "The next few years when the number of Chinese netizens reached 400 million or so, China's Internet will become the mainstream of the world's Internet market." He said.

Faced with such a huge Internet market, Myspace.cn what are the objectives? Luo be reduced to three areas, first as a mainstream social network, building reliable, state-oriented and able to share innovative network; followed by the realization of a user base of growth; the last to maintain enough active users degree, improving the network sticky.

Third-party research data shows that since last year, the social networking Web sites in China have developed very rapidly. Now occupy the largest market share is the QQ space, 51.com and Baidu Space, the parent company of these sites or rely on a lot of popularity, or by virtue of the characteristics of the young group to grasp the trend of development is very rapid.

Luo said: "The 'China Times' Internet more competitive, but more so the more it shows what is the 'China Times'. We have our own strengths and strategies."

Portrait of one of China's Internet growth, that is, CN domain name registrations now has more than seven million, is the world's second-largest country top level domain. Luo believes that the future access to China's international Internet companies and new local Internet companies, will be greater use of CN domain names, whether to adopt the CN domain name will be the touchstone for localization determination.







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How to strengthen the promotion effect of media and public relations?

Actual case:
Early July 2003, Zhongguancun, a printer manufacturer (hereinafter referred to as A Company) through the summer to a mid-range inkjet printers dropped to less than the price of 900 yuan (899 yuan), results in a very short period of time, this printer sales improved 30%. Half a month later, another competitor (hereinafter referred to as B Company) was found to bring lower prices because A company's sales decreased by 5% a year earlier. Faced with this competitive pressure, B Company, after the contents of discussion, decided to start from the end of July shot a 888 in the summer preferential prices lower than the A company of 11 yuan. The results, in August compared with B Company of the printer sales up 25% in July, on the contrary, A company in August compared with July sales down 15%. In September, the company's sales levels gradually returned to normal sales levels.
The two companies in product positioning and normal users usually sold roughly the same, so the two companies according to promotional changes, we can see the following changes:
Case Study:
A business case for any increase of the size of A is the key to marketing success. A number of factors affecting growth, including promotion of the range, in the form of promotions, price sensitivity and other user groups, all of which must be done in the promotion before the start of a full analysis.
When the promotion finalized and will be started when the promotions will be the sales success of the release of another key point.
It is assumed that the market price-sensitive have 500,000 users (since they heard the news of promotional price cuts to buy a printer), these users each month, 5% of the users have to purchase plans, and to the market to buy. In a media communication and dissemination of the promotional effect of free media as follows:
1. No media coverage of the situation:
July Enterprises Promotion Scheme A, 5% of the price-sensitive customers (hereinafter referred to users are price sensitive users) to the market to buy computers, this 5% (2.5 million) of the price-sensitive customers in the market know A business promotion, 80% of such temptation to give up the price of other brands, bought A business printer. This means that, in July A business promotion will bring incremental sales of 20,000. In the absence of any media communication (advertising / promotion news) cases, 95% of the price-sensitive users (47.5 million) did not know A business promotions. The needs of these users have not been triggered.
August, B Company implemented a marketing plan, not to buy the price-sensitive users (47.5 million) in the same 5% of the market to buy computers, they select the printer, 80% (1.9 million) have chosen B business printer. At the same time, A promotional price-sensitive business users less attractive, sales drop.
Conclusion: A Company and B Company promotional effects are similar (20 000: 1.9 million)
2. A corporate media communication (information arrival rate of 50%) and B is not spread of the enterprise:
A company assumed in July during the promotion through the media, the information to the user not to purchase the market (47.5 million), information arrival rate of 50%, the promotional messages that people have to buy 30% of the resulting program. Thus, in addition to no media coverage of the 20,000 increase in sales, the media has brought part of the incremental transmission: 7.1 million (475,000 脳 50% 脳 30%). This promotion brought incremental sales of 9.1 million.
B Company began sales in August, after the user has not purchased (409,000) 5% (the actual situation is often lower than it) produced a purchase plan, of which 80% of the reasons for the price to buy a printer company B, it will bring incremental sales to about 16,000.
Conclusion: A corporate promotion effect is much better than the promotional effect of B Company (91000: 16 000)
3. A non-media communications and business enterprises spread of the B (information arrival rate of 50%):
A company's marketing results with the first case (20,000 incremental sales).
B In addition to the store for business users to bring the 19,000 incremental sales, the promotion through the media messages to a 50% in July and August did not purchase not present the user ((500 000 -2 10 000) * 95% = 456 000), of which 30% of the resulting purchase program. Thus, in addition to the store bring incremental sales of 19,000, the sales through the media also caused an increase of 6.8 million (456,000 * 50% * 30%). Zhe Yang B to bring the sales promotion business in increments of 87 000.
Conclusion: B Enterprises Promotion effect much better than A business promotion effects (87,000: 20,000)
4. A Company B Company were made with results similar media communication (information arrival rate of 50%):
A business promotion effect in July with the first two kinds of case, promotion to bring incremental sales of 9.1 million units.
August B Company began marketing to the store of the user (409,000 * 5% = 20 000) in 80% of the purchase of B Company of the printer, bring incremental sales of 1.6 trillion. Promotion of information dissemination to the media to reach 205,000 (409,000 * 50% = 205 000) users, 30% (the actual situation would be even lower, because these users in the last round of promotions in the business A description has not been changed purchase plans ) resulting purchase program, it will bring incremental sales of 62,000.
Conclusion: A company's sales was better than A company's marketing effectiveness (91 000: 78 000)
General conclusion:
1) Good media coverage will be effective in enhancing the effect of product promotion; 2) product sales in the timing, magnitude, scale, spread all the best circumstances, the promotion will receive an unexpected return; 3) the lack of good communication support, marketing can actually become a winning opportunity for opponents; 4) simple price-oriented promotional activities, effects can be described by the following mathematical model: E = C 脳 (P 脳 F + (1-P) 脳 I 脳 A ) E: promotional bring incremental sales; C: volume of price-sensitive users; P: price-sensitive users plan to buy the promotional period, the proportion; I: media dissemination of information arrival rate (0% -100%) ; A: purchased by the user to change the percentage of sales; F: buy users, because the ratio of sales to change the brand of choice.
Analysis of specific situations:
On the dissemination of promotional work is not done, I close to "0", therefore, the formula becomes: E = C 脳 P 脳 F in the ideal spread of state, all users are aware of promotions, I close to "1 ", the formula becomes: E = C 脳 (P 脳 F + (1-P) 脳 A) for a specific time to carry out a specific market-specific promotions, C, P, F, A are constant, therefore: E = f (I)
That promote dissemination of the results depends on the arrival rate, and, according to the formula above we can see, E = f (I) is an increasing function, which means that the dissemination of information as the arrival rate of increase, promotion, the better.
Cost principles:
If the only effect to consider from a marketing, business expectations "I" values tend to "100%", ie, all users knew the information. However, in practice, the promotion effect is not the goal, profit target is the key. With the "I" value improvement, business investment in the dissemination of the increasingly high cost, these costs will not only promote the gradual digestion effect profits, and even higher costs increased faster than profits.
Therefore, all the promotional information dissemination is necessary to control the search for a more favorable balance in order to gain promotion the best results.
In addition, the same information arrival rate, the spread of cost control is also important, choose low-cost, efficient means of communication is essential.
The spread of the existing, mainly the means of transmission of advertising, public relations (soft Chinese), direct postal, modalities which to electronic direct mail Chengbenzuidi, but the electronic direct mail on Taizhongxiaofei products do not Shige, Yi Ban Hennanzhaodao high coverage of the database to do support. In general, the highest average cost of advertising, therefore, that such communication to media and public relations-focused, properly supported by advertising and direct mail.
For the smaller customer base of professional products, direct mail often have a stronger cost advantage, so you can consider direct mail as the focus.





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Taobao Alipay betrayal?

Filed Taobao, will invariably think of Alipay. Impression seems to be Taobao Alipay exclusive means of payment for online shopping for the escort. However, this impression should be corrected down. What happened the last three months show that Po seems to have paid "grown up", "independence":

In August, in conjunction with China Netcom, to create a new era of broadband fees paid line

July, together outstanding Amazon, into the B2C area

June, reached a strategic partnership with Dell, you can use Alipay to buy from Dell Computer of the

Three things seem normal, in fact, have a deeper meaning behind it.

Join hands with China Netcom, the team can be considered for the future buried treasure to pay a hint. Netcom users now pay online through Alipay only net costs, but the future? With China Telecom to hit "My e-Home" Internet sharing scheme and Netcom to focus more on the follow-up online services. "Broadband Business", "CNCMAX broadband my world", "Golden Club", "10060" and is its representative. These services can not always be a free meal, Netcom, but also as its profit forecast. Then, when the service improved, user training up, and Netcom to how to make it easier for users to pay all the expenses? The answer is: pay!

The work great Amazon, it means Alipay the "past" and "betrayal" - and it is great Amazon competitor Taobao, one of Amazon's excellent work to some extent on the means and Taobao enemies! But if there is no "betrayal", then payment will treasure forever be a disgrace to an "open platform" position!

As with the Dell reached a strategic cooperation agreement that paper, you can hand in as a team Alipay out of one test score, who is Dell. With expertise in e-commerce known to Dell's "Points", I believe no one would question today in the third party payment Alipay field accomplishments. Dell already has a mature business model in the case, still need to pay the third party payment partner Po such support, but also a way, that the third party payment is for.

In fact, Baidu casual look, you can know Alipay tentacles now stretch how fast. Or say it with numbers: At present, support the use of external Alipay service number has more than 460,000 businesses, covering airfare, virtual games, digital communications and business services sectors. Deadline May 6, 2008, Paypal registered users has reached 80 million, the total number of visitors has more than 1 / 3. The faster than expected. Some analysts said Alipay break 100 million this year the number of users has no suspense.

Even more shocking is that, Paypal is not only a partner in the business enterprise. Shaoguan in Guangdong, to participate in the social security of the people already started to pay health insurance pay for treasure; in Zhejiang, many places have to pay road maintenance fees can be paid a treasure.

Taobao is now treasure for the payment of "just one of the largest customers," unconsciously, Taobao Alipay the former "brother" really grown up!







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Compete for South-East Asia

July 1, China, Japan, Korea and the ASEAN foreign ministers agreed at the Jakarta meeting, held in Kuala Lumpur for the first time next year, most of East Asia summit, held in China in 2007 the second meeting the objective of creating an East Asian Community. Economic growth in the world's most active areas the prospect of establishing an East Asian common market, has started coming into view. With the continued strength of national economies, and improve the quality of the economy, many people believe that Asia has been the capital to play this great game. The recent high oil prices in Asia to pay the high premium oil, let people see the future of the world's largest importer of energy on economic integration to form the necessary collective bargaining power.

However, in the "free trade" under the banner of regional integration in East Asia together, not be easy. The proposed East Asian common market to the United States and Russia excluded, has raised awareness of the U.S. Secretary of State Colin Powell, and publicly identified by his "Asia for Asians" and "Yellow integration" expressed dissatisfaction with the trend. In addition, East Asia should come together, it must cross the border disputes, historical understanding, ideological differences and economic development all kinds of roadblocks.

Therefore, a phased strategy to go into the multiple constraints on the best choice, and Southeast Asia are the most prominent of a breakthrough.

May 24, when the Thai Agriculture Committee Chairman Wu Wen sand to a basket of fresh tropical fruits from Thailand presented to the visiting Deputy Secretary of Nanning City, home Xiang Feng, both sides can feel a kind of "harvest" of joy. The first quarter of this year is the "Early Harvest" program to implement the first quarter, China's imports from Thailand worth 240 million yuan of the fruit, the same period, the value of 42.68 billion yuan of the Association of Southeast Asian Nations have goods to enter China after the tax reduction. "Early Harvest" program is the "China-ASEAN Framework Agreement on Comprehensive Economic Cooperation" to start the first cooperation project, and this was the ultimate point of China-ASEAN Free Trade Area, were experts have beyond Mexico and Central and Eastern Europe the vitality of a free trade zone .

For as the world factory in China, ASEAN has unusual significance. Traditionally played by the ASEAN countries is China's "raw state" role around the "Malacca dilemma" in the latest discussion to let people realize that for China, ASEAN countries also play an important "channel state" role. Select either "Kra Isthmus program" also or "China-Burma oil pipeline idea," All this shows that ASEAN is indeed a special geographical position of solving the urgent problems of supply chain security.

Another prospect is a world-class consumer market of China as a potential investment and output to the attractiveness of ASEAN will eventually become the center of gravity to promote the China-East Asia, re-distribution and supply chain industry, a key factor in restructuring. This is an economic process across two generations, birth is the basic force for East Asian common market. In 2003, the mechanical and electrical products accounted for merchandise trade between China and ASEAN about 50%, and a large number of import and export of each other. This phenomenon shows that the two sides in the industry chain in different positions, and highly complementary. China and ASEAN regional economic integration, has a bright future.

Southeast Asia has not only become the future plight of a pivot lever themselves are consciously become a major force in the country game. Japan and South Korea competing channels of strategic resources, the ASEAN Free Trade Area of the United States to request intervention from the distribution of benefits and health division within ASEAN, and ASEAN countries in the "2 + X" mode for the new choice ... ... more and more of the factors that are affecting the future of a free trade zone. Southeast Asian countries in general, "the north-bound", it is also constantly looking around to squeeze into the other board, to prove he was not the so-called "China's vassal."

This is a complicated game. Though too much, cross the free trade agreement will only make rules of origin, production standards or terms of trade standards is more complex, weakening as the existence of production networks without borders based - economies of scale, but before entering the orbit, which may be All parties have to go through a phase. This may be necessary to co-market the price, but it was worth.







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MSN photo worm attacking Jiangmin Christmas warning Qi Rising

Yesterday, Rising, Jiangmin and a number of anti-virus companies have unanimously issued a warning against the same type of virus showed a kind of photo files will be disguised as Christmas packages, Christmas album documents the package is the Internet worm spread rapidly. The virus in common is that both use the name of Christmas, and MSN instant communication tools to spread, once the user is not enough warning, click run of, will be infected.

Rising global anti-virus monitoring network to intercept a worm "Backdoor.Win32.SendPhoto.u", will be named "MSN Christmas photos." The virus will be a large number of distributed "MyChristmaspictureforyou (give you my Christmas photo)" and the temptation of information in multiple languages, to lure users to be taken in; poisoning to the MSN on the computer will automatically send to all friends called "photo2007-12.zip "The virus archive. At present, Rising customer service has received hundreds of MSN users poisoning reported distress. On the same day, Jiangmin technology also intercepted a "MSN sexy album" variants "Worm / MSN.SendPhoto.u". When the virus attacks disguised as Christmas e-cards, also send to friends on MSN called "marry_christmas_jpg.zip" of the virus compression package to lure the other hits.

Security experts warn that major holidays are often accompanied by the ravages of the virus, with the Christmas, New Year and other holidays approaching, a similar virus may frequently occur, users should be cautious of suspicious MSN friends sent compressed.









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Switch to "four" and "four not"

Switch, though no longer what a terrible thing, but not change jobs so simple after all. Switch to bear the economic loss and mental stress, so before changing careers, we must "think twice."

Switch to "four wants"

First, we should think about their own worth. Can not accurately position ourselves the ability to own what is not clear what the weak strong, just blindly follow the trend or follow the feeling is absolutely impossible to change jobs. Core competencies, customer base, personal interests, expertise, temperament, character must take into account everything, of course, well enough prepared.

Second, we must understand the full range of "target industries." First understand the prospects of the industry, after all, more promising sunrise industry will also give newcomers more opportunities. As the saying goes, "闅旇濡傞殧灞? the ideal situation is to have a few in the industry "insider" for providing reliable information, which includes promotion system, pay status, in a word the more the better.

3 to depend on your matches with the new industry. After the comparison is necessary to understand, to seek common ground, general knowledge and skills, to face customers, there are three aspects of work patterns are common on the one hand, more improved line, such as sales are made, the original sale of commodities is done if the change Coke sales, although industry changes, but no change in the face of the customer base, they better get started.

Fourth, we must act decisively. Farther in the original field of people who switch to other industries more difficult it is. But as long as that does not change in the right direction again hesitated, because to wait and see the longer, the greater the cost, if these are seen as investments, the whole thing becomes relatively simple: you and not-for-work, but in the field of a new investment.

Switch to the "four not to"

One should not blindly follow the trend. What "hot" where to turn, whether suitable or not. Developed in the workplace, like climbing trees, when found himself climbing the branches not thick or has been corrupt, they often think of is stepping down, for a tree to climb. But did not carefully consider whether you can climb the tree, whether there are too many people in the climb, it has been "overloaded" the.

2 Do not force yourself to change jobs. 20 45 years old has been transferred to the peak, because this period the person is self-independent, energetic, bright young stage, and began to examine the suitability of their work, their learning ability and recycling of the transfer level, have a certain advantage. But also switch to a 30-year-old peak, in addition to the normal reasons to change jobs, the volunteer work affected many people's mentality, often with a certain blindness, felt no chance in this business, and hope that a change of scenery from another industry, with impulsivity, this is the peak age to switch failure. Therefore, age should not be used if they are forced to change jobs, age is not measured, but depends on whether you have this line in the core competitiveness.

3 Do not hurry. Absolutely different from the switch to switch, switch to the new company can create value in a short time, but often need to switch to a period of adaptation, and lack of patience, do not make many of them calmly turn Departed halfway. When the conversion industry, as elect the trunk, there is a step down process, in the process, reduced earnings and lower positions is difficult to avoid, but as long as the chosen direction is correct, this phenomenon is only temporary beyond the old job and pay only a matter of time. Conversely, if unfinished, the cost is also painful, because you want to switch back again if there are vacancies in the original trade or acquire the status of the original pay and difficult to talk about it.

4 Do not addictive. Although you can make a career switch, "vista", but the frequent switch is a misunderstanding, which is like digging a well, always dig a while to exchange child never dug up any water.







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Mito Xiu A Plus For The Perfect

Why engage in career planning?

For every modern enterprise employees, whether older employees, or newly graduated students; both have advanced degrees, or just middle school, everyone looks to a successful career. As the saying goes, "motivated the heart in everyone", which is human nature. However, career success, not everyone can be fulfilled
The problem? How to do to make the success of the cause of it? Career Planning provides us with a path to success.

To talk about career planning, first of all we have to understand what is meant by life and professional career. In short, broadly speaking, career entails a person's life from beginning to end the whole experience. We said in the occupational career is more narrowly defined career (career) concept. At home, his career (career) is usually used to specifically refer to his career. United States, career management experts Super.DE (Sapper) that life is an individual's role in their lives the whole process of career development is people-centered.

So what is career planning? Career planning is the personal development and organizational development by combining objective and subjective career through factor analysis, summary and determination, to determine a person's goals and career objectives to achieve this cause, and arranged in advance career system process of career planning is also called career design, sub-personal career planning (design) and organizational career planning (design) aspects. In any society, any system, career design is more important, it is the people's career development, real power and accelerator. The essence is to pursue the best career path of development process.

The role of career planning is to help you set clear objectives and management, the use of scientific methods, practical measures, to develop personal expertise to develop their potential and career development to overcome the ride to avoid the trap of life, constantly modify the way forward Finally, access to career success.

The purpose of career design, not only help individuals in accordance with their terms of capital strength to find a job, meet and achieve personal goals, more importantly, help individuals to truly understand themselves, set their own career plans, planning the future, further detailed estimate Lord, customer requirements and internal and external environmental advantages and limitations of the "foreign intelligence value, quantity has power," the case, the design features that meet their reasonable and feasible career development.

Staff career development planning, business development strategy should be based on the full understanding of organizational vision, the personal development needs and organizational development planning combined with staff to determine realistic career goals.

Personal development is the enterprise development and social development, and that only people's initiative into full play, in the company to establish a people-oriented career development and management of target system, to help each employee achieve self-worth, through good staff development and career management and human resources to maximize business into human capital, enterprises can finally realize the vision of the future. Employee career planning and management of human resources strategy is the core of the company, to develop staff career planning as the company's strategic management of the enterprise should be an important part of the important tasks.

For the individual, its meaning can be summarized as follows:

First, the implementation of strategic initiatives, operating a bright future

Career design or planning, in a nutshell is to match talents with professional and re-planning process. Career itself is a dynamic process of change to continuous development. Career planning is not a policy response, but the future operation. Effective career planning, help to define future goals in life. What should a person's career direction which can be through the development of career planning clear up. "Objective reason for useful only because it helps us now and into the future." Only when we have clear objectives, to motivate people to fight and to actively create conditions to reach their goals, so as not to float around aimlessly, just follow the crowd.

Second, take yourself to succeed

Career planning is based on human knowledge, but also solve the target problem, to solve these problems, and also grasp themselves. How a student into a smart employees, for us, there is still a long way to go. The brutal reality of competition and does not allow you to grow slowly, which requires each person not only to see themselves, but also see the front, quickly grow up. For young people, can be confusing, can be confused, but never allow myself to give up.

3, first give a high, after efforts will jump higher

Career planning, that is, each of us according to their working ability and professional knowledge, a general design is good to be fighting for their own goals, that is their own way to go after. The road ahead, first give your set a suitable height, and then step by step through their own efforts towards that direction, until it reaches the set height and then set a new high, drifting high, the height of front is our future.

Fourth, there is no plan in life is doomed to failure

Aristotle once said: "Man is an animal looking for goals, he simply is whether the meaning of life is to find and pursue their goals." Not planning a career is doomed to failure.

From the business point of view,

Career management is human resources management is now the core of

Career planning is to meet the manpower needs, a means of retaining talent. Improve staff career planning can maximize the talent and potential employees, and improving economic efficiency. Handle employee career planning and business development relationships, employee personal goals and their overall objectives, help long-term development.

Career planning is to meet the manpower needs, a means to retain talent

We know that the brain drain there are three main reasons: First, compensation issues, low pay and harder to retain talent, which is an important brain drain because of one of the clouds; second to play to the problem, one person at a post If can not play, expertise can not use, do not worry about their work will sooner or later Liu Hao; Third, social roles, for a talent, despite higher treatment can also be a play, but If no appropriate position, psychology is uneven. Therefore, the size of people's ability to have a concept of identity is often considered titles, and ability level of a person the size of contributions reflect how much. If you can not measure the talents of any of its staff as a role, is difficult to retain talents.

Career planning can maximize the work to mobilize the enthusiasm of employees, give full play to their talent and potential

We know the employees an important part of career planning is one of the individual analysis. By analyzing know themselves, understand themselves and their ability to estimate, evaluate their own intelligence; confirm their character, to judge their own emotions; make their own characteristics, have found their answer; clear understanding of their strengths, assess their own gaps. In order to develop themselves, change themselves, create their own design, beyond their own obstacles. Take themselves as their own success. So that their talents into full play, to have to adapt their development, so career planning can solve the "full potential" problem.

Through career planning, career development can choose for themselves to determine their interest and expertise to meet the career route. The right to set their own goals in life, the use of scientific methods, to take effective action to resolve the crisis of development in life and traps, so that career success in life, take on certain social role, to realize their ideals. Therefore, career planning can solve the "social role" of stability.

When a person can receive the appropriate play, and as a certain social role, and duties of his position has been enhanced, its treatment and compensation will surely increase. For example, as the department heads, production managers, project managers, department managers, engineers or senior engineers. Position to improve their treatment and compensation will surely increase. Therefore, the compensation problems will be solved, that is, "remuneration" has also been stable.

Thus, individuals have been fully mobilize the potential and ability into full play. Work actively, and talent retention, and more importantly, the same one, the role of different.

To sum up, career planning and personal development company employees retain talent is one important method and means. Of course, career development and organizational development goals only consistent, consistent, can play its role, resulting in its effectiveness.






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